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Artifact

 

Artifact

 

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FAQ And Helpful Print Tips

For a full glossary of print terms and their meanings, click here.

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I’m not sure how to go about printing something, can you help me?

Yes, fill out the contact form with the details of your query and we’ll get back to you asap.

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Am I obliged to accept a quote that I’ve received from you?

No, all quotes are obligation free.

Only if a quote is accepted in writing and a deposit received is the order binding.

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How do I know that you’ll give me the best advice?

The purpose of this website is to assist where we can. Artifact Print is a dedicated team of people with years of experience in the industry, who are passionate about printing and we’ll always give you the best advice available.

We aspire to provide the highest possible standard of print, production service possible.

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I need to print a roll-up banner, can you do this?

Not only can we print roll-up banners, we can do business cards, flyers, pamphlets, magazines, annual reports, desk pads, posters, point of sale displays, artists canvas, flags, brochure holders, CD’s, printed USB sticks, packaging, restaurant menus, mouse pads, coffee mugs, labels and a million other things.

In fact, if it involves printing we can do it.

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How long will it take to print my posters?

Whenever we supply you with a quote, we’ll include a leadtime with it so that you know exactly when you can expect to receive your order.

Depending on the specific details of the job and the process involved it can take between 2 and 10 working days to complete a job and we’ll always endeavour to deliver earlier than what we’ve quoted.

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I only need a single poster printed, what’s the minimum quantity required?

The simple answer is there is no minimum, whether you’re printing one poster or a million flyers we have the capacity to handle any requirements.

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What’s the difference between full colour and a spot colour?

The full colour process is a subtractive process using the primary hues of Cyan, Magenta, Yellow and Black (CMYK). Using this process and mixing different levels of ink coverage can produce almost all the colours that the eye can see.

Spot is a process whereby only a single colour is used, either to make the printing job cheaper or to introduce a specific colour that can not be printed with a mixture of CMYK, like bright orange or metallic gold.

Sometimes jobs are printed using a 5 colour process of CMYK plus a spot.

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What are pantones?

Pantone has been the internationally recognized method of colour management for the past 45 years. A pantone ensures brand integrity and colour consistency. A Pantone reference can be matched by any printer (with limits on certain processes) in any country.

Bluntly put, it’s the bible of colour.

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How do I know which print process to use?

Allow us a bit of background...

Printing has a long, rich history dating back as far as an estimated 1850 BC using the earliest techniques of carving into stone.

The first book is believed to have been printed in 868 AD, and the first press introduced in 1452 AD. Since then there have been numerous new and exciting methods introduced to reproduce images and text on pages and it would seem that there is no sign of slowing down.

There are an estimated 45 trillion pages printed every year in the printing industry, and with the constant new technologies being introduced this figure is set to increase within the coming years.

With so many processes involved in printing, it’s important to find out which one is best suited to your needs as well as your budget. Often these processes overlap, but you need to know which one is the correct one so that you get the right product at the right price.

This is exactly why it’s important to have a partner in print. The Print Guru knows print (he wouldn’t be much of a guru if he didn’t), and has experience in all processes.

Contact us and we will help you make the correct decision based on your needs and will assure you of the right product printed through the right process every time.

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Helpful hints

Printing is often the last step in a long line of strategy and planning to introduce a new product, advertise an upcoming special or promotion, or simply to communicate with your customers.

It’s often forgotten about until the last minute leading to compromised print jobs, missed deadlines and exorbitant overtime costs.

Use this guide to printing and you can be sure your next job will run smoothly.

  1. Whenever you plan something that will ultimately be printed, make sure you get in touch with your printer early on in the program to discuss any drawbacks they foresee or if they have any advice they can offer you.
  2. Be specific when requesting a quote. In order to validate a quote, the printer will need to know what it is, how many you need, what colour process is being used, how big is it, is it printed one side or both sides and what paper is being used. The printer can help you decide some of these things so it’s always best to talk openly to them.
  3. Get quotes early on and ask for a leadtime so you can take this into account if you’re planning a launch.
  4. Make sure you understand the quote and that it includes all your requirements.
  5. Your design needs to be printer friendly and should also be specific to the printing process you’re using. The printer will be able to guide you on this.
  6. Know the printers limitations and design around these.
  7. Build enough time into your timeline for printing and when ever possible, try and give your artwork to the printer early, this extra time may be needed if there are changes to make.
  8. It’s always better to sign off a proof before commencing with a print job, especially if it’s a big one. A proof is your acknowledgement that the file which will be printed is correct and is a binding document for the printer to refer back to, to ensure that you get the desired result.
  9. If you’re using a new printer or are printing a new item and are unsure of colours, request a machine sign off, which will allow you to see the printed sheets as they come off the press.
  10. Remember that reprints are costly and time consuming, you can avoid them with proper planning and effective management, something the Print Guru prides himself in.

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